halfhuman_co / halfhuman_co
@October 8, 2023
- Nature of Idea: The proposal suggests a startup model, which isn't suitable for an experimental initiative we're targeting.
- Refinement Needed: The proposal requires further refinement and clarity.
- Royalties and Revenue: The details on royalties are vague, and the proposed revenue share might not be lucrative for the Inkubator.
- Business Basics: There's ambiguity about whether this is an entirely new product/service or a funding request for a unique collection.
- Demand Verification: There's no concrete evidence presented, such as preorders, to validate demand for the idea.
- Budget Clarity: The current spending plan lacks essential details which are crucial for our assessment.
We hope this feedback helps you understand our perspective. If there are adjustments or further clarifications, we're here to review them.
We encourage you to refine your proposal based on the feedback and consider resubmitting in the future.
Description
The DoodleTray is a handcrafted wooden tray designed to organize and inspire creativity. The standard tray will be available in a variety of colorful finishes and is suitable for art and design supplies and everyday desk accessories. The DoodleTray will spread awareness for the Doodles collection and brand by providing a customizable item that will accent everyday space in a functional and family friendly manner. Team Space: On approval Days until launch: 27 Requested Budget (USD): 4200
Team:
Name/Username: halfhuman_co / Doodle #8786, Role: Project Lead & Designer, Expertise: Prototype/Product Design and Custom Manufacturing,
Questionnaire
What unique benefit(s) or experience(s) does this project provide for the holders of the originals Doodles collection? Doodles OG holders will have the unique benefit of customizing their own tray’s imagery through pyrography. OG holders will get a 5% discount and exclusive design options.
How might this project affect the overall value of the original Doodles collection: It will create awareness of the Doodles' collection and community through an exclusive art-inspired product and is shared through peer to peer experiences
How does this initiative relate to Doodles' brand identity and values? This initiative is a family friendly solution that inspires creativity and collaboration within the community. This endeavor’s main intention is to expand the Doodles brand through branded products.
What aspects of this project could appeal to the Doodles community? Doodles OG holders have full custom design options. Voting rights on TBD Standard Design Option. OG holders will receive a 5% discount. The design is minimalistic and family friendly in nature. Interactive design process (tech idea to be discussed)
If any, what are the projected financial outcomes of this project for Inkubator? The Inkubator will receive a % of every DoodleTray sold.
Can you describe the team's skills, past performance and credentials? As of now, I am the only member of this project’s team, and I have extensive experience working independently, as well as on creative teams to produce custom pieces for high end clients both digitally and physically. Process Documentation / Content Creation (Photo/Video).
Who are the target audiences for this project? All Ages. Children, parents, artists, designers, collectors, creatives, workshops, art classes.
Why is now the right time to fund this project? What does the spending plan look like? The customization, manufacturing, and distribution process has been refined and is functioning. For the TBD standard design, a branding iron will be ordered to ensure efficient production and consistent quality. Spending plan includes, purchase of materials for minimum order quantities (MOQ), design processing, manufacturing, pyrography application and distribution of trays.
Could you outline the plan for building awareness for this project once it is launched? Creating social media content and posting on top applications. (X spaces, TikTok, Instagram, Livestreams). In-person custom pyrography at localized Doodle Events. Creating graphic/animations to compliment the product and brand. Documenting the process.
What is the projected timeline for the completion of this project? December / January 2024
Project Lead Additional Remarks
Additional ideas include creating 3D models of the each tray as well as 3D animations and instructional DIY videos on how to make your own. Customizable sizes and design variations.