Lief Mangus
2024-08-08
The Club League Founders Tournament
Proposer
Submitted By:
Lief Mangus
Twitter:
LiefMagnus
Discord:
LiefMagnus
Team:
Joe Dimeck/GoodToGoJoe- Club League Founder and event organizer. Over 20 years of event curation and execution, with recent focus on recreational networking.
Josh Bricker/Lief - Golf Industry Expert, 15 years of Sales/Marketing experience with Fortune 100 companies.
Danny DeRoo/Blurry Lurkin- Procurement by day and Internet Explorer by Night and day. Casual golfer with a passion for doing things outdoors. I've personally ran 3 side events for the CAMP opening in Chicago and am excited to be a part of a team with a drive to pull off a killer golf event adjacent to VeeCon.
Dougie DeGolf - The Founder and President of DeGolf, with over a decade of experience in event planning and merchandise design.
Cal Dorohoy - Director of Tech, Community & Partnerships at VaynerSports focusing on identifying new business opportunities and executing on the most promising ones for customer growth & satisfaction, applying both creative and analytical lenses.
Intro
Name of Event:
The Club League Founders Tournament
Event Date:
2024-08-08
Event Type:
Cross-Community Event (host in-person get-togethers or activities with other communities)
Event One-Liner:
A Casually Competitive League for Social Clubs.
Event Cost:
5250
Details
Event Description:
The Founders Tournament is a casually competitive golf tournament for the Founding Clubs of The Club League.
The event helps connect professionals from various industries through a recreational networking experience, with the goal of fostering cross industry collaboration and innovation.
Look at it as a recreationally focused professional incubator.
Event Location:
Brookside Golf Club, LA
Venue Description:
Brookside Golf Club
Event Schedule:
August 8th - 9am to 2pm 9am: Golf Tournament 12:30pm: Post Tournament Meal and Cocktail/Awards Reception
August 9th (if Option 2 is chosen)
Doodles Club Team dinner at location TBD
Logistics
Registration Process:
Will use secure payment portal on Club League website for players to sign up.
Club Teams can consist of 4-8 players (if a club team has additional demand, spots can be added).
Scramble format.
Expected Registrants:
40-72
Detailed Budget:
Provide a detailed breakdown of how you intend to spend the budget. After the event, the expenditures will have to be substantiated with invoices/receipts and any unused funds must be returned to the Inkubator.
If approved the Inkubator would be given the Presenting Sponsor spot, which is the top sponsor tier for the Founders Tournament.
Content Sponsor - $4500 x 1: Brand logo watermark included on all official event content. Social tags of brand pages on all posts related to shared User Generated Content. Logo included on all event marketing materials. Logo on any event merch.
In addition to the Content Sponsorship, we will provide a dedicated videographer to follow the Doodle Club Team and document their experience for additional Doodles focused content.
Doodles Club Team Subsidy - $1560
8 spots for Doodle holders to field two Doodles Club Team foursomes and compete to win the Founders Tournament championship.
Includes all golf related costs as well as a post round buffet, gifts, and open bar/awards reception.
Furthermore, by being a Founding Club, the Doodles Club Team will be able to appoint a representative to the Club League Founders Council, which will shape the long term vision for the League (including the collective profit sharing agreement).
Note: The ask is for $5250 although the raw costs of the deliverables is $6060.
More details on Founding Clubs here:
https://docs.google.com/document/d/1VNUTHipbfo8SeK-heAMR0OxYXVqpCG4B6zoYk41Mn-c/edit?usp=drivesdk
Inkubator funds would be helping to subsidize Doodles holder costs while covering the content production budget via the Content Sponsorship fee.
Marketing
Marketing Plan:
Direct outreach to communities via Brand collaborations.
Podcasts and Social Media promotional campaigns.
Direct outreach to various Group Chats and networks of Founding Clubs.
Materials:
Nothing confirmed, but once primary costs are covered additional revenue would be used to enhance event and provide more value to all event attendees.
Will work with ArtDood to create event decorations and make the course inkubator friendly
Content Capture:
Funding dependent, we plan to hire a video crew to document the event while also having content challenges for attendees to participate in to produce content from the perspectives of attendees.
Extra
Insurance:
Own insurance.
Third Party Insurance:
Extra Details:
The Club League aims to exist within the Recreational Networking niche, providing structured competitive formats for different social clubs from unique industries. The goal is to connect folks across industries via recreation with the objective of inspiring cross-industry collaboration, and innovation as a result of that.
The plan is to have 4-8 Founding Clubs for the initial season in 2025, and to launch via Founders Tournament in August 2024.
The Club League also intends to expand into different sports and recreational formats over time. Long term vision is to use Club League programming to reshape the way people network and collaborate.
Current confirmed Founding Clubs:
Doodles, Vayner Sports, DeGolf, Bored Golf, Cannabis League Team.