Proposal Type
Project Lead


Date or Duration

Ongoing, published quarterly or at minimum, twice a year.

Proposal Name

The Doodle Zine - Re-submission

In Review
Jun 5, 2024 3:54 AM


Submitted By:







CSIXTY/Patrick - Design, Production, Editor in Chief. I've worked on many print & editorial projects as a designer. My skills/work will translate well to both a digital & physical production.


Name of Experiment:

The Doodle Zine - Re-submission

Experiment Duration:

Ongoing, published quarterly or at minimum, twice a year.

Experiment Type:


Experiment One-Liner:

A magazine for all things Doodles.

Experiment Cost:



Experiment Description:

A "doodle magazine," published quarterly, highly collectible/limited, with a digital version for all to consume. One format for distribution could be a digital claim for holders that enters them into a raffle for 1 of 100 physical editions.

Content Ideas:

Artists feature - spotlight community artists

Community feature - highlight a notable community member

Top Sales - OG, Wearables

Project Releases/ Events - 2G G-shock & Alien Vinyl, Project Grey NY

Feel Good - Highlight how excellent this community is. A few months back a holder lost their dood to a scam & the community gifted them a replacement. Opportunity to emphasis the importance of security.

Stoodio Updates/Check-in w the Studio Team

I'm also open to ideas from the community & team.

Experiment Success:

Post launch, success would be measured by how man holders claimed a copy. Pre-launch, I'd measure it by how many community members expressed interest on contributing/working on the project.

Experiment Product:

A digital magazine, accessible via claim/mint + a more limited, physical version, raffled to holders that claim the digital version.

Product Distribution:

I'd like to work with a developer to build a custom claim page, branded in a "Doodle Zine" style. It would also function as a place to read the digital zine.


OG Holder Participation:

Looking for holders to contribute artwork, writing, dev work, design work, and really any ideas they that might interest fans of Doodles IP.


Access to event photos from the team would be great v scrapping from socials. Token gating would be part of the digital claim. Interested to know if the team would like sign-off or how involved they'd like to be in curating the content.


If the claim is for holders, I'd like to offer it for free. I think this would be well received by the community but would not generate revenue. If we opened the claim up for non-holders, we could charge for those claims. If there was demand for the physical, we could release a less exclusive, B&W, common version at a cost & make the giveaway version color & numbered.


I think the potential for self sustainability would be through advertising & non-holder claims. We'd have to make it available to a larger audience besides holders to make it attractive for advertisers, but once the framework for content and production is built, costs would come down for future issues and allow ad revenue & non-holder claims to cover costs. We could offer free advertising for partners & collaborator's, to attract potential advertisers.

Future Inkubation:

If this was successful, it could become the official publication for all things Doodles. We'd need a team to develop & write content, a designer to layout all content, and salespeople to market our publication to advertisers. We could roll out subscription pricing where the issues are airdropped & don't need to be claimed.

Detailed Budget:


Costs - Brand/Visual Identity Zine Kit - $2000 (one-time cost) Writers/Editors - $1500 (content development) Cover artist commission - $750 Total - $4250

Payments - Brand/Visual 1/2 to start, 1/2 when complete, 4-6 weeks Writers/Editors - Full amount at project start, $150/article Cover artist commission - 1/2 when hired, 1/2 when complete


Costs - Zine Layout Design Work - $3000 UX/UI Design - $450 (One time cost) Dev Work - $500 (token gated doodle zine reader, one time cost) Total - $3950

Payments - Layout - 1/2 to start, 1/2 when complete UX/UI - 1/2 to start, 1/2 when complete Dev Work - 1/2 to start, 1/2 when complete

Stage 3 - 
 Costs - Printing - $1000 Shipping - $500 Total - $1500

Payments - Printing - 1/2 down to start job, 1/2 when complete Shipping - full amount when printing is complete

Grand Total - $9,700


Marketing Plan:

I expect the community would be the main source of marketing. Before it's implemented, I'd do a call for entires for content ideas as well as solicit for skillsets relevant to producing a magazine (interviewing, writing, design, art, dev, etc). During I would tease some of the exclusive content and the opportunity to collect a limited physical edition. After, I'd start asking for content ideas for the upcoming issue (who should we talk to? who should we feature?). This marketing would be done on social channels by key community members and those featured in our issues. (Including the flat cover comp here.)


One idea would be to have a redeemable wearable as part of the limited physical version.



Own insurance.

Third Party Insurance:

Extra Details:

Issue 1 - Launch Goal October 2024 (~4 months) Issue 2 - Q1 2024

Timeline -

Stage 1 - June - July ~4-6 weeks

Stage 2 - July - August ~4-6 weeks

August - September ~ 4 weeks


Stage 1 -

Week 5 - Brand Kit Completion Week 6 - cover commission complete Week 6 - Stories finalized/submitted for layout

Stage 2 -

Week 6 - Layout begins Week 6- UX/UI work begins Week 6 - Dev work begins Week 9 - Layout Work Complete Week 9 - WX/UI Work Complete Week 9 - Dev Work Complete

Stage 3 - Week 10 - Print Sample ordered Week 12 - Launch digital claim Week 12 - Order Physicals