Proposal Type

Experiment

Project Lead

Koa_GM

Date or Duration

TBD

Proposal Name

TONIC

Status

Resubmit

Submitted

Mar 20, 2024 7:15 PM

⚠️

Result: This proposal has been rejected. Next steps: Atown has worked with Koa_GM and their team on a resubmission of this proposal (INK-93).

Proposer

Submitted By:

Koa_GM

Twitter:

@Koa_GM

Discord:

koagm

Team:

Mike Schaimam, CEO, Gen City Labs Eric Arvai, Head of Strategic Partnerships, Gen City Labs

Intro

Name of Experiment:

TONIC

Experiment Duration:

TBD

Experiment Type:

Other

Experiment One-Liner:

A white labeled rewards platform to boost community engagement

Experiment Cost:

25000

Details

Experiment Description:

A white labeled community-connection, engagement, loyalty and rewards platform designed to energize the community and reach more fans. - Join and Complete Quests - Engage on Socials to Earn Points - Redeem Points for Rewards - Move Up the Leaderboard and Earn Badges - Amplify Your Impact on Socials

Experiment Success:

A full suite of on-chain and off-chain analytics to measure the impact of custom campaigns.

Experiment Product:

Here is a deck describing the platform: https://docs.google.com/presentation/d/1JEScQwhQh5SGqiRXf83HkLIEJNAgGL_o0Ry_q5hc3wI/edit#slide=id.g2a22a866088_2_290 It's currently being beta tested with the Rumble Kong League community: https://www.rumblepoints.com/login

Product Distribution:

https://gen-city-labs.gitbook.io/rumble-points-user-docs

Logistics

OG Holder Participation:

The platform has a built in token gating function so anyone holding a Doodle could immediately be rewarded with either tokens, points, or a multiplier on their engagement.

Dependencies:

API costs's for X, Instagram, Discord, TikTok

Revenue:

Not likely, unless the Doodles community decides to use the platform to also sell merch.

Self-Sustainability:

Ongoing maintenance costs are not likely to be self sustainable unless the community decides to use the platform to turn a profit. It's original intent is to drive social media engagement.

Future Inkubation:

The platform can be scaled indefinitely to include additional social media channels, custom engagements "Quests", as well as an unlimited number of users.

Detailed Budget:

Ongoing development costs: $25,000

Marketing

Marketing Plan:

Please refer to the deck in a previous field for this info.

Materials: